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Maserati Expanding Australian Operations For Mid-Year Ghibli Launch Photo:
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Karl Peskett | Jan, 28 2014 | 2 Comments

Maserati's Australian distributor, European Automotive Imports, has confirmed that the Italian carmaker's new Ghibli sedan will arrive at the end of the second quarter this year.

To cope with increased demand for its new model range - including the coming Ghibli models and the newly launched Quattroporte sedan - Maserati is investing heavily in expanding its Australian network.

In the last six months, Maserati staff in Australia has doubled in preparation for the new models, with particular investment made in acquiring and training new technicians.

Maserati’s marketing budget for Australia has also been increased, with pay TV being a main focus.

A new dealership for Adelaide is set to open in the coming months, while extra dealerships are planned for Sydney and Melbourne, including standalone operations.

With a worldwide investment of around $1.4 billion, Maserati’s goal is sell 50,000 cars annually across the globe by 2015.

The Levante SUV's 2015 international launch will move the brand closer to its sales goals, although production of right-hand-drive variants will be delayed to fulfil orders from markets like China and the US.

EAI tells us that the Levante won’t hit our shores until 2016.

MORE: 2014 Quattroporte Review

 
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