Maserati Capping Production To Maintain Exclusivity: Report Photo:
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2014 Maserati Quattroporte V6 S - Australia Photo:
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Mike Stevens | Jul, 21 2014 | 2 Comments

The Fiat Chrysler family’s new five-year plan, revealed in May, will see Ferrari production capped at 7000 units per year to maintain the brand’s exclusivity.

Now, according to business paper Reuters, Maserati will make a similar move, limiting annual numbers of its luxury sports and family offerings to 75,000.

And while the company is ‘only’ on track to reach 50,000 sales in 2015 - a considerable improvement over last year’s 15,400 sales - it expects to hit its goal of 75,000 units per year by 2018.

The Italian carmaker’s incredible sales growth has come from the launch of its all-new Quattroporte and Ghibli sedans, along with increased production capacities and a new global marketing push.

The new Ghibli sedan also represents a push to take on the likes of BMW and Mercedes-Benz in the premium sedan market.

Its plans for greater exclusivity, however, will ensure the Italian brand never surpasses its key rivals for overall sales volume.

New models on the horizon for Maserati will include a production version of the recent Alfieri coupe, due in 2016. A convertible version, still be revealed, is expected to hit markets in 2017.

The Alfieri is not considered a replacement for the GranTurismo, and that now eight year-old supercar will soldier on until 2018.

We can likely expect significant updates to the GranTurismo between now and the arrival of its replacement.

The company will also launch its Levante SUV in 2015, based on the Kubang concept revealed in 2011.

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