Maserati Alfieri: ‘More Exclusive, More Appealing’ Than F-Type
Maserati’s upcoming Alfieri coupe will be every bit as desireable as Jaguar’s new F-Type and Porsche’s 911, the brand’s UK marketing boss reckons. Speaking with Autocar this week, James Cowan said that he expects the Alfieri to
Maserati’s upcoming Alfieri coupe will be every bit as desireable as Jaguar’s new F-Type and Porsche’s 911, the brand’s UK marketing boss reckons.
Speaking with Autocar this week, James Cowan said that he expects the Alfieri to carry the same appeal, while being “considerably more exclusive, and as a result special”.
“While we don’t expect it to be a big seller we do expect it to anchor all values that are core to Maserati, and have a halo effect in drawing customers to us,” Cowan told Autocar.
Although based on the ageing GranTurismo coupe in its concept form, the final Alfieri will utilise a version of the platform that underpins the new Quattroporte and Ghibli sedans.
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