Lincoln’s Continental Badge Returns With Premium New Concept

Ford’s Lincoln luxury arm has battled along behind American rival Cadillac since falling behind the GM marque in 2000, but that may be about to change.

Reports late last year revealed that Ford’s new boss, Mark Fields, had committed the company to a huge revolution for the Lincoln band, promising a dedicated new platform and a major leap in quality and styling.

Little surprise then that the company has revived the Continental badge, last seen in 2002 on the back of a model that launched in 1995.