Life Beyond Commodore Firms For Holden With New SUV, Sedan And Ute

Three fresh Holden products will be introduced in a seamless transition to replace the Commodore in 2017.

The three - an SUV, a sedan and a large dual-cab ute - are now part of a plan by Holden to regain the Number One sales position in Australia.

The move also reflects Holden’s new approach to the Australian market and a confirmation that the company’s long-standing large-car tenet is dead.

GM Holden executive director of sales, Peter Keley, said the company would no longer look at replacing the Commodore with one car but look at what its customers wanted.

“That could mean we would look at three vehicles filling the slot once occupied by the Commodore,” he said this week at the launch of Holden’s new mid-size sports sedan, the German-sourced Insignia VXR.

“Obviously it’s no secret that the market has turned away from large cars,” he said.

“As a manufacturer, we are focused on supplying customers with the best vehicle options. We see that segment that was once occupied by a large car now divided into three - a dual-cab ute, a seven-seat SUV and a variant that is available as either a sedan or wagon.

“Three replaces one.”

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