But that doesn't deter Lexus Australia chief executive Sean Hanley; he thinks its divisive styling is a good thing.
Lexus Japan admits it's unlikely that the LF-NX will come to market looking as sharply daring as the concept does, but Mr Hanley reckons they shouldn't touch a single one of its Darth Vader-helmet creases before putting it into production.
"I love the look, I love the boldness, and no, I don't think it would do any harm to our brand to bring it to Australia looking the way it does now," he said.
"This car is going to compete with the likes of Range Rover's Evoque, so it has to be a bit radical. And I think it would help establish Lexus's identity."
Lexus engineers admit they benchmarked the powerplant against BMW's latest turbo engines and claim they have beaten the Germans on NVH, and plan to give them a run for their money on power and torque as well.
Specific figures are still top secret, as the 2.0-litre is still "under development".
But as well as being smooth and quiet, Lexus is aiming to match the torque figure of its own 3.5-litre V6 with the new powertrain. We live in interesting times.