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Land Rover Looks To Introduce New Road Rover Sub-Brand: Report

British off-road icon Land Rover looks set to add a new Road Rover division to its portfolio with a greater emphasis on road-going dynamics, according to reports out of the UK. A report in British publication Autocar claims the new division w


British off-road icon Land Rover looks set to add a new Road Rover division to its portfolio with a greater emphasis on road-going dynamics, according to reports out of the UK.

A report in British publication Autocar claims the new division will slot into Jaguar Land Rover’s existing line-up to leave Jaguar as a performance oriented brand, and to ensure that the current Land Rover and Range Rover reputation for rugged off-roadability isn’t diminished.

Driven by the ongoing SUV boom, the first Road Rover model is tipped to be closer in concept to a crossover vehicle rather than a fully-fledged SUV and will be positioned as a high-end model aimed at vehicles like the Mercedes-Benz S-Class and Audi A8 in terms of size and positioning.

The first Road Rover model is also expected to be powered by electric motors, with a ride and handling setup that will concentrate on dynamic on-road capabilities, although a small degree of all-surface ability is expected to be included as a means of providing the new crossover with added versatility.

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Kez Casey

Kez Casey migrated from behind spare parts counters to writing about cars over ten years ago. Raised by a family of automotive workers, Kez grew up in workshops and panel shops before making the switch to reviews and road tests for The Motor Report, Drive and CarAdvice.

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