They might be mere design studies at this point, but Land Rover says the goal of the DC100 concepts is to measure the interest of current Defender buyers - along with those that have been put off by its olde-worlde looks.
"Our intention is to introduce the all new Defender in the middle of the decade - there's a lot of work to do to meet these dates and our concepts are just the start of the journey," Edwards said.
For this week's LA Auto Show, Land Rover has ditched the DC100 hardtop's giant hoops, replaced now with a smaller off-road wheel and tyre package. Looking a little more realistic, yet?
There's also a new set of expedition gear, including a roof-rack and (nothing says "purpose" like a good) snorkel package.
The rest remains unchanged: there's a mixed-alloy platform, a 2540mm wheelbase, and power is provided by a choice of 2.0 litre four-cylinder petrol and diesel engines.
Watch for the revised DC100 concepts to appear at the LA Auto Show this week.