Lamborghini's new Veneno supercar has been given an official unveiling today, celebrating 50 years of the rampaging golden Bull.
Produced as an extremely limited-edition model - only four will be built - the Veneno arrives in Geneva this week to upset the unveiling of the McLaren P1 hypercar and Ferrari's new 'Special Series' flagship.
The Veneno shown here is the "number 0" model, built for development and testing, destined for a life in the Lamborghini museum.
Three more examples will be built for customers, one in each colour of the Italian flag, at a price of just three million euros - around AU$3.8 million.
All three have been sold.
Based on the current series-production Aventador, the Veneno represents a new extreme in the dramatic and futuristic styling of Lamborghini's special-edition models, including the Reventon, Sesto Elemento and Aventador J.
Power is also drawn from the Aventador's 6.5 litre V12, producing a monstrous 560kW and launching the Veneno to 100km/h in just 2.8 seconds. Top speed is listed at 335km/h.
Among the Veneno's features are a carbon-fibre chassis and body panels, with front and rear subframes made from aluminium.
The Veneno rolls on staggered 20- and 21-inch wheels, mounted by a track-style centre lug, while a carbon-fibre ring wrapping the wheel's rim acts like a turbine to help cool the massive brakes.
The three Veneno cars bound for customers will be built over the course of 2013, although it remains unknown who the mysterious buyers are.