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Lamborghini Urus SUV Revealed Photo:
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Lamborghini Urus SUV Photo:
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Malcolm Flynn | Apr, 21 2012 | 1 Comment


Update: Official details have now been revealed.

The wait is over: Lamborghini's first SUV since the launch of the military-styled LM002 in 1986 is here, in the form of the super-sleek Urus concept.

Set for its official debut at this week's Beijing Auto Show, the Urus enters as a preview of Lamborghini's third new model line, and the only passenger vehicle in its line-up.

"The Urus is a very concrete idea for the future of Lamborghini - as a third model line and as the perfect complement to our super sports cars," Lamborghini boss Stephan Winkelmann said.

"The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs."

The Urus’ design is unmistakeably Lamborghini, demonstrating a continuation of many Aventador themes.

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There is a particular hint of Lamborghini heritage in the shape of the wheelarches, a clear homage to the canted shape made famous by the earlier Countach and Diablo cars.

The roofline of the SUV eschews cargo practicality in favour of a BMW X6-like coupe profile.

The cabin is clearly Aventador-inspired, but with a curious marble pattern applied to much of the trim.

A variation of the Aventador’s much lauded toggle-style starter button also takes pride of place on the centre console.

Lamborghini is holding its cards close to its chest when it comes to technical details, although it confirms that an output of "around 440kW" has been set as a target, and all-wheel-drive will also feature.

The Urus is expected to be based on the Volkswagen Group’s PL71 platform, which is also shared by the Porsche Cayenne, Volkswagen Touareg, Audi Q7 and, it is expected, the production version of the Bentley EXP 9 F concept.

Measuring 4990m long and 1990mm wide, the Urus is just under 150mm longer than the Cayenne, and 50mm wider. At just 1660m tall however, it is 45mm shorter top-to-bottom.

As for its name, Lamborghini describes Urus as an ancestor to today's domestic cattle.

"The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance," the carmaker says.

The carmaker has confirmed that while the Urus is a concept, a production version is planned.

"The Urus expands the brand's customer base enormously - appealing to families and to the drivers of Lamborghini super sports cars who have thus far driven SUV models from other brands," Lamborghini's release reads.

Lamborghini says it expects the bulk of sales to go to the US, UK, Chinese, Russian and German markets, with annual production "conceivably" as great as 3000 vehicles.

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