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Lamborghini Urus Production Prospects Unclear: Report Photo:
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Mike Stevens | Oct, 17 2014 | 1 Comment

Reports of an imminent production debut for Lamborghini’s high-riding Urus concept may have been exaggerated.

It has been reported in recent months that Lamborghini boss Stephan Winkelmann had confirmed the Urus “will come” sometime in 2017, but new talk out of the UK suggests the SUV’s future remains uncertain.

According to the UK’s Autocar, an anonymous but “high-ranking” Lamborghini executive has confirmed that while the carmaker is eager to enter the hot SUV market, there are fears that the business case does not stack up.

“We are convinced the Urus can significantly boost global sales, but the financial conditions need to be sound,” the unnamed executive told Autocar.

“Right now, there are signs we may be heading for a downturn in the markets due to various factors, including trouble in the Middle East, although this is not reflected in the current sales situation, which puts us ahead of 2013.”

That sales boost is thanks largely to the new Huracan supercar, which has already topped 3000 orders in 2014, including all 50 units that have so far been made available to Australia.

But, while the Urus can no longer be considered a certainty for production, Lamborghini’s masters at Volkswagen and Audi may yet be convinced - particularly with the SUV’s production expected to occur alongside Bentley’s new SUV, the Porsche Cayenne, Volkswagen’s Touareg and the Audi Q7.

In fact, the Volkswagen Group is understood to have already installed its largest-ever metal press at its Slovakian plant in preparation for the Urus SUV’s production schedule.

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