Lamborghini's Urus SUV concept will soon make the leap to production, company boss Stephan Winkelmann has reportedly confirmed with business paper Bloomberg.
Unveiled at last year's Beijing Auto Show after months of speculation, the Urus has been the subject of 'on again off again' rumours for more than a year.
Speaking with Bloomberg this week, Winkelmann suggested the Urus has achieved a green light for production.
"We are working on it, and it will come, which will be good for the brand," he said.
The report follows reports earlier this year that Lamborghini had confirmed a production future for the Urus during a special dinner to celebrate the brand's 50th anniversary.
That 'news' came on the tail of reports that Audi boss Rupert Stadler had described the Urus has a model that Lamborghini "has to do", before hinting at a 2016 or 2017 showroom debut.
A new moulded carbon fibre process is also expected to feature, which significantly reduces the material’s production cost over conventional hand-laid carbon fibre matting.
This technology will reportedly be incorporated into an updated version of Audi’s MLB architecture for the production Urus, which is also expected to underpin future Volkswagen Touareg, Audi Q7, and Porsche Cayenne models.
The production Urus’ motive source is yet to be confirmed, but a twin-turbo V8 related to Audi’s RS 6 is one of the likely options.