Lamborghini SUV Announcement Expected This Week Photo:
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Mike Stevens | May, 27 2015 | 0 Comments

Lamborghini is just hours away from confirming plans for a new SUV model, according to new reports out of the US.

Speculation that Lamborghini would join the ranks of sports brands adding passenger models to their growing line-ups hit fever pitch in 2012, with the unveiling of the fastbacked Urus concept.

In the years since, rumours of a production schedule for the Urus have come and gone, and reports as recent as October last year suggested Lamborghini was no closer to a decision.

However, new interest from the Italian Government, looking to boost employment numbers, appears to have done the job in getting the Urus - or an all-new design and name - over the line.

An announcement of that decision could come overnight, with business paper Bloomberg reporting this week that brand boss Stephan Winkelmann will join Rupert Stadler, chief of Lamborghini parent Audi, on Wednesday (Italian time) for a special press conference.

It is expected that the announcement will include confirmation of a new Italian-built Lamborghini SUV, along with 300 to 500 new jobs in exchange for around AU$142 million in tax breaks and other incentives from the nation’s government.

The new SUV will be the latest example of a sales-focused offering among prestige performance marques, intended to boost the brand’s bottom line and essentially justify the ongoing development of more focused halo models.

Stablemate Porsche took to the sales-building path years ago with the Cayenne SUV and Panamera sedan, along with the small new Macan.

Aston Martin has experimented with the segment by offering the four-door Rapide and the best-forgotten Cygnet city car.

And, while McLaren has sworn off the idea of a family car, Malaysian-owned British compatriot Lotus has revealed that it will launch an SUV sometime in 2019.

For Lamborghini, the Urus - or whatever name the company settles on - will be its second SUV, following the utilitarian but luxurious ‘Rambo Lambo’ LM002 that launched in 1986 and continued through to 1993.

Powered by the Countach supercar’s V12 engine, the LM002 was a must-have for many of the world’s elite.

More than 300 examples of the LM002 were produced, but Lamborghini will undoubtedly be looking to do far better with its new SUV.

MORE: Urus | Lamborghini | Enthusiast | Performance

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