Lamborghini Supersports Cars To Remain Exclusive Despite Urus Introduction Photo:

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Kez Casey | Mar, 10 2017 | 0 Comments

Lamborghini CEO, Stefano Domenicali, has confirmed that the brand’s Urus SUV will arrive before the end of 2017, and is set to double the exotic sports car brand’s sales volumes within the next two years.

That comes on top of a record 2016, where the Italian brand delivered 3457 new cars to customers.

In spite of this Mr Domenicali told Australian media at the Geneva Motor Show that the brand will maintain a level of exclusivity for its supersports cars, the V10 powered Huracan and V12 Aventador.

Lamborghini Urus
Lamborghini Urus

“We will maintain that because with a supersport car we want to keep the volume under control, so last year we did a sales record of 3457 cars, to be precise, and lets say our target is to be in the same region, we can be 100 or 200 cars more, but in stable position of the market, that will be the numbers of which we’re going to perform.” Mr Domenicali said.

The same doesn’t hold true for the brand’s newest product, the Urus SUV, which Domenicali sees as having the potential to double the brand’s sales. Even at that rate Lamborghini sales may not necessarily overtake the volume of rival Ferrari, which built 7664 cars in 2015 and is expecting a new record figure for 2016.

Unlike Lamborghini's performance products Urus numbers will not be capped.

“On the SUV, different market, different segment of customer, then is up to us to fulfil the capacity of the market of buyers for this car. The exclusivity of our world is connected to the super sport car.” Mr Domenicali explained.

“Our priority is to make sure that we are exclusive, with good quality, with good product in the supersport car, so that [Urus] is an extended approach of the brand, but on the supersport car we need to be exclusive.”

As well as confirming the release date for the Urus, which takes some of its basic underpinnings from the Volkswagen Group’s MLB platform which is also used for the Bentley Bentayga and Audi Q7, mixed with some Lamborghini-specific elements, Mr Domenicali also confirmed that the brand’s first plug-in hybrid powertrain would launch in the Urus in three years time.

“The first hybrid engine for our family will be the second powertrain of the Urus that will be launched in 2020. That will be a PHV powertrain, and that’s already decided, it’s the correct approach,” he said.

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