Lamborghini has thrown down the gauntlet to its parent company, Audi, by offering the Gallardo at a huge discount.
While the Audi R8 V10 Plus lists at $408,200 plus on-roads, Lamborghini Australia is tempting buyers by offering the Gallardo LP550-2 for $359,000 drive-away - a difference of over $65,000 when on-road costs are factored in.
Compared to the R8, the 412kW Lamborghini trumps the 404kW output of Audi's V10, despite the engines' similarity.
And, with rear-wheel-drive rather than the Audi's all-wheel-drive layout, driving enthusiasts could be excused for opting for the cheaper car.
With Lamborghini stopping production of the Gallardo in October this year, this could be seen as a “run out” deal, however there has been no word yet on the Gallardo’s replacement.
Speculation is mounting that the new car will wear the Deimos or Huracán nameplate, and forced induction could be on the cards as well as a smarter dual-clutch gearbox.
With dealers gasping for information, there appears to be a void in Lambo’s production schedule; when the Gallardo finishes, the new car won’t be ready for several months.
Lamborghini's driveaway pricing on the Gallardo comes on the back of McLaren's huge price drop for its 12C and 12C Spyder last month, along with the highly publicised price cuts across the Porsche range which has reportedly put several customers offside.
Ferrari says it has no intentions of dropping its prices to compete.