Kia has confirmed that it will unveil an all-new concept car at March’s Geneva Motor Show.
The growing Korean carmaker previewed the concept in a revealing teaser handed down today, although its exact purpose remains a mystery.
For now, Kia has confirmed only that the concept was developed for the ‘D-Segment’, or ‘large car’ market - although Europe's definition of 'large' is what we call a medium car in Australia.
That would make the new concept a preview of the coming new midsized Optima, which is expected to make its production debut in New York the following month.
There may be another clue as to the concept’s purpose in the teaser image, however: the obscured rear half could mean that Kia is about to unveil a new wagon - perhaps something of the ‘tapered roofline’ sportswagon type.
Adding credence to that notion is the one vague detail offered with today’s media release:
“The concept has been created as a spacious and versatile accessory to an active lifestyle, as a purposeful, energetic design study for the style-conscious," the statement reads.
Watch for Kia to hand down another teaser or two, and maybe a hint as to this concept’s name, in the weeks ahead.