In something of a response to Hyundai's unveiling of its new Tucson SUV, fellow Korean carmaker Kia has unveiled a little somethin’ of its own tonight.
This is the Kia Sportspace, a concept that is perhaps a less-than-subtle memo to Hyundai that sporty styling is the red brand’s domain.
Destined for next month’s Geneva Motor Show, the Sportspace is positioned as a roomy long-distance tourer committed to getting you there in style.
Inside you'll find a spacious minimalist cabin design, headlined by a deep-dish racing wheel and a pair of fully digital displays.
The view through the rear luggage opening reveals a rugged cargo bed layered in rubberised tiles, behind a lifestyle-focused four-seat layout.
“We set out to design a car that is a totally new breed of grand tourer - one for active people who need reasonable cargo space on the weekend, but don’t want to compromise moving around in style, comfort and with an element of sportiness,” Gregory Guillaume, Chief Designer for Kia Europe, said today.
Guillaume adds that the Sportspace is "neither hatchback nor shooting brake. It is instead a vehicle that can meet the demands of those who refuse to be categorised when it comes to their lifestyle or their motoring needs."
Is it a preview of a new wagon variant in the next-generation Optima line?
It very likely is, but for now, Kia isn't saying anything about a production future.
A preview of things to come? Maybe, but we can likely expect more to be revealed in Geneva early next month.