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Trevor Collett | Apr, 22 2014 | 0 Comments

Kia Australia has partnered with Driver Safety Australia on a road safety program that aims to improve driving standards.

The Korean carmaker has provided Kia Rio, Cerato and Sorento models for the program, which will be used for instructional drive-days.

Driver Safety Australia Managing Director, Russell White, placed importance on the program’s training vehicles being rated 5-stars for safety by ANCAP.

“We are genuinely excited to have Kia as a partner in our program, not the least because of their demonstrated commitment to safety with a 5-star ANCAP product range,” Mr White said.

“Kia has previously committed to ensuring that every new or upgraded Kia model in Australia will wear a five-star rating.”

The program offers courses for young drivers in schools and older, newly licensed drivers along with occupational health and safety training for companies with fleets.

A driver’s focus, balance and observational skills are a key focus of the program, which also aims to create a greater sense of awareness and improves a driver’s instincts behind the wheel.

“As a responsible corporate citizen, Kia has already stated the determination to provide the safest products,” Kia Australia President and CEO, Mr S.H Cho said.

“The opportunity to extend that safety commitment further into the community was not a difficult one to make. After all, the only thing better than a safer vehicle is a safer driver.”

Kia is currently in the process of ensuring every vehicle in its Australian line-up receives a 5-star ANCAP safety rating, with the ageing Kia Grand Carnival the only model currently on sale with a 4-star rating.

The all-new Grand Carnival, due in Australia early next year, is expected to realise Kia’s goal by earning a 5-star rating.

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