Kia has unveiled a shooting brake-style concept ahead of the Frankfurt Motor Show, designed to preview the next pro_cee'd GT hot hatch.
To ensure no confusion, Kia has simply called it the Proceed Concept.
At first glance, the long, sleek design of the new concept gives it the appearance of a Shooting Brake version of the Stinger GT, but Kia says it points to the next-generation pro_cee'd GT hot hatch.
“With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family,” Kia Europe designer, Gregory Guillaume, said.
"The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”
While the design has some obvious exaggerations, such as the 20-inch alloy wheels and the low stance, there are a number of signature Kia styling elements that are likely to carry over to the production model. These include the ‘tiger nose’ grille and Stinger-inspired bonnet.
"The concept presents a new body type for Kia," read the press release. "The extended hot hatch retains the athleticism of the current pro_cee’d model, while combining its striking visual presence with a dash of real-world versatility."
The European-sourced pro_cee’d GT was offered briefly in Australia as a hot hatch, sitting above the Korean-made Cerato small car.
This new concept previews what to expect from the next generation Cee’d small car and Kia hints the wagon-style of the concept could lead to a “potential member of the next-generation Cee’d family.”
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