Kia Novo Concept Previews New Cerato, Rio, Picanto Compact Cars

If you reckon the new Cerato’s design team should have hit the ‘shrink’ button on the midsized Optima and called it a day, Kia’s Novo concept will be right up your alley.

Kia says the sleek new sedan concept hints at no specific model, but rather it previews the design direction for its next generation of compact cars.

Like the newly revealed 2016 Optima, the Novo concept builds on Kia’s established styling language, its large upright ‘tiger nose’ grille and slender swept-back headlights creating a powerful image up front.