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Kia Exec Hoses Down Sports-Car Reports As Brand Focuses On Growth

Kia has wowed showgoers with the likes of its GT4 Stinger and Provo concepts, but new reports suggest we won’t see anything like that in showrooms. At least, not anytime soon. Sports models in the current Kia range include the Cerato Koup and the


Kia has wowed showgoers with the likes of its GT4 Stinger and Provo concepts, but new reports suggest we won’t see anything like that in showrooms. At least, not anytime soon.

Sports models in the current Kia range include the Cerato Koup and the Pro_Cee’d GT hatch, but both are seen as ‘warm’ offerings that can’t quite match the performance of players like the Golf GTI or Ford’s Focus ST.

And while the company’s powerful and impressively styled concepts have raised hopes of a hot new performer, marketing boss Lee Soon-nam has told reporters that the brand has other priorities.

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