Billed as a large luxury hybrid-powered SUV, the Cross GT is both larger than the big Sorento - suggesting it will not replace the current model - and more upmarket in its intent.
The Cross GT is built on the same platform that underpins the GT four-door coupe concept, featuring a long wheelbase and short overhangs at both ends.
Kia's familiar 'tiger nose' grille design dominates the front end, with an inverted mesh grille bordered by a bold chrome frame.
The big SUV's slender headlights also suggest a possible new step in Kia's next-generation styling, moving away from the large - and still fresh - headlight design of the brand's newest models.
Inside, the Cross GT showcases the usual concept appointments, with re-harvested American Walnut highlights and "100 percent eco-friendly" wool felt featured throughout.
A large touch screen offers controls for climate, telematics and infotainment, actioned through a central control on the console.
Power for the big SUV is provided by a new all-wheel-drive hybrid system, matching Hyundai-Kia's 3.8 litre V6 petrol engine with an electric motor houses in front of the eight-speed automatic transmission.
Kia says the system will produce a combined 298kW and 677Nm of torque, and an all-electric driving range of around 32km is possible.
Both the SUV and the hybrid system are described as a strictly concept-only experiment, it is likely we can expect this new style and technology to filter down to future Kia models.