Kia Australia To Promote Product Values, Push Cerato In Hunt For Sales Record

Kia Australia will focus its marketing muscle on product values and the company's local tuning program to shake off its “cheap and cheerful” image.

Speaking with media this week, the local arm’s new Chief Operating Officer, Damien Meredith, said Kia has been “on sale” too long in Australia.

Rather than lower prices, Meredith said Kia will soon begin a new campaign to communicate the brand’s strengths to Australian buyers.