Ten years on from the launch of its 'ready right out of the box' Wrangler Rubicon, Jeep has introduced a new Anniversary Edition (AE) in Australia.
For 2013, the birthday boy gets a number of enhancements, including greater ground clearance, new rock rails and a unique 'Anniversary Red' leather trim.
Available in three- and five-door Wrangler Unlimited form, the Rubicon 10th AE is powered by the familiar 209kW/347Nm 3.6 litre Pentastar V6, matched to either a six-speed manual or a five-speed auto.
The 10th AE also gains a 12.7mm (0.5in) increase in ground clearance, along with a dual-intake 'Power Dome' bonnet and Mopar rock rails.
There's also 17-inch Rubicon aluminium wheels with a satin and polished finish, Mopar fuel filler door and tail-light guards, 10th Anniversary Edition badges and Rubicon decals.
A three-piece body-colour Freedom hard top is equipped as standard, as is the familiar soft top. Exterior colour options are limited to white and an anniversary special colour called 'Anvil'.
In the cabin, there's the new red leather trim, along with a unique instrument cluster that gets the 10th Anniversary graphic and a display with readouts for oil pressure, oil temperature and tyre pressure.
Even the passenger grab handle has been given the birthday touch, with Rubicon 10th Anniversary stamping and a 'Quick Silver' finish. That finish is also found on the air vent rings, steering wheel spokes and interior door handles.
Rounding out the cabin is Mopar slush mats, unique axle locker and sway-bar disconnect switches, and a plaque mounted in the dash tray that features the vehicle’s technical data, such as axle and sway bar types, transfer case type and crawl ratio, tyre size and location of manufacture.
Other standard features on Australian-market Rubicon 10th Anniversary Edition models include body-coloured fender flares, deep-tinted sunscreen rear and quarter glass, Uconnect media centre with 6.4-inch touchscreen and GPS navigation, front seat side airbags and a reversing camera.
Pricing (excludes on-road costs)
Limited to just 30 units, the Rubicon 10th Anniversary Edition is priced at $49,000 for the two-door Wrangler model and $53,000 for the four-door Wrangler Unlimited model. An automatic transmission is available as a $2,000 option on both models.