The celebration of all things Jeep, the annual Easter Safari held in Moab, Utah, is ready to roll once again, with the brand unveiling its usual array of concepts ahead of the off-road festival.
As with previous years, the American off-road brand has tuned, chopped and lifted an array of its vehicles, with concepts ranging from seriously off-road focused to more playful interpretations of hot rod culture resulting in a family of five concepts for this year’s Easter Safari.
The most radical of this year's Easter treats is the Jeep Quicksand, a Wrangler that has had its chassis stretched, its roof chopped, and its suspension lowered while the engine bay has been crammed with a 6.4-litre Hemi V8 featuring eight individual throttle bodies and downturned exhaust extractors.
The hot rod theme is continued cleverly with a winch mounted inside a 'Moon tank' on the front bumper while a recovery strap is housed on the back bumper, appearing like a drag racer's parachute.
The Quicksand's minimalist interior features low-back bucket seats, aluminium panels and flip-down windscreen.
Jeep has also taken a step back in time (although not quite so far back) with the Grand One, built to celebrate the 25th anniversary of the Grand Cherokee with a modern spin on a classic 1993 ZJ model, which is powered by a 5.2-litre V8 and has a four-speed automatic.
Grand One touches include 18-inch lace-style alloys and a recreated body style while the inside showcases the 90's with period-inspired materials and gauges as well as a distinctly retro in-car car phone.
A two-inch lift kit, locking front and rear differentials, and 33-inch mud tyres ensure that the Grand One can still tackle the most rugged terrain if required.
For those that really want to get off the beaten track, the Jeep Safari is designed to tackle the toughest off-road environments while providing its occupants with an almost uninterrupted view.
Based on the four-door Wrangler, it has a translucent roof panel and 'Windoors' made from aluminium and see-through vinyl while the rear bucket seats are rotated slightly outwards so passengers can see more of the road ahead.
The Safari also has a roof-mounted drone that is controlled from an iPad in the dashboard.
At the smaller end of the range The Jeep Trailpass is an extension of the new Compass medium SUV that is due to arrive in Australian showrooms later this year. Based on the range-topping Trailhawk model, it is equipped with a host of official Mopar accessories as well as a 1.5-inch lift kit for extra ground clearance.
Similarly, the Switchback concept takes the Wrangler to the extreme, fitted with a host of Mopar four-wheel drive specific products such as toughened Dana44 axles, a four-inch lift kit with Fox shocks, heavy-duty bash plates and an axle-back exhaust as well as 37-inch tyres.
It also features see-through doors, LED lights and a front-mounted light bar and a house-out interior.
Jeep will also have its CJ66 Concept on display, having first made its debut at the 2016 SEMA aftermarket expo alongside the Luminator, a Wrangler decked out with additional LED lighting equipment from Fiat Chrysler’s Magneti Marelli division.