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Jeep Production To Begin In ‘The Awakening Giant’ – India

India is tracking to become the third largest automobile market behind China and the USA (source: IHS Automotive), and, by 2020, the fourth largest producer of cars globally. Those are points not lost on Fiat Chrysler Chief Executive, Sergio Marchionne


India is tracking to become the third largest automobile market behind China and the USA (source: IHS Automotive), and, by 2020, the fourth largest producer of cars globally.

Those are points not lost on Fiat Chrysler Chief Executive, Sergio Marchionne.

And that’s why, this week, Fiat Chrysler has announced it will invest AUD$366million in a joint venture with Tata Motors to begin Jeep production there in 2017.

Marchionne’s announced ‘turnaround plan’ for Fiat Chrysler, and the tough sales targets the company has set for itself, sees “local production (of FCA products) in major markets” as a key to achieving its goals for growth.

This venture is, as Marchionne said, an “important step as we continue to expand the availability of Jeep products around the world”.

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