The carmaker's new product seems to be doing the trick: in September, Jeep took the number-10 spot for overall Australian sales. A first for the brand, and the first time an all-SUV company has achieved such a feat.
There’s more to come, with the next important arrival for the company coming in the form of the compact new Renegade.
Speaking with TMR this at this week's launch of the new diesel-powered Cherokee, Fiat Chrysler Australia’s Director of Corporate Affairs, Karla Leach, was optimistic for the Renegade's potential.
Details of the new crossover's specifications remain unclear for now, however.
“It's too early at this stage to confirm the model mix and engine options for Renegade, but the product will arrive in the second half of 2015," Ms Leach said.
There's also no clarity on pricing at this stage, although high-spec versions are expected to overlap with Patroit and Compass.
Of course, the difference in size and specification of those vehicles means little chance of cannibalisation.
A 'Trail Rated' version of the Renegade, with genuine off-road capability is also expected to arrive, wearing the Trailhawk badge.
As for the ageing Patriot and Compass, a single new replacement for both is expected to arrive in the middle of 2016 - although Jeep has yet to reveal the newcomer.
Development work is also underway on a new Wrangler, set to arrive a little later. Details of the new off-roader are still a guarded secret at this point, but Ms.Leach put to rest any fears of a softened design and capability.
“Wrangler will always be the most capable Jeep product, there’s little likelihood of a two-wheel-drive version being offered in the Australian market,” she confirmed.
Development of the new Wrangler is also expected to focus on weight-reduction, in response to criticisms of high fuel consumption. And, once again, two and four-door models are expected.
Finally, when asked about the possibility of expanding the Cherokee range with further availability of the new diesel engine, particularly the more off-road ready Trailhawk, Ms Leach said: “Never say never, but at the moment that engine isn’t available with the Trailhawk’s four-wheel-drive system”.
There's also the possibility of added variants of both diesel and four-cylinder petrol for the Cherokee if customer demand exists.
Any changes to the lineup would be some way off, with the Cherokee having only launched in July.
As Jeep’s second largest market, the demands of Aussie buyers are increasingly likely to factor into the company’s future product plans.
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