Jaguar Land Rover has launched a new division called ‘Special Operations’, with plans for limited editions and more for both the Jaguar and Land Rover brands.
Under the leadership of John Edwards from Land Rover and Paul Newsome – recruited from Formula 1 specialist Williams Advanced Engineering - Special Operations will have a team of 150 staff based in a new technical centre in the UK.
The new venture will focus on high-performance derivatives, ultra-luxury specials and limited-edition collector’s models of existing JLR products.
Extended colour choices, trim specifications and exclusive accessories are also part of the plan.
But Special Operations won’t simply add stripes and redesigned wheels to existing models in the company’s line-up, so to speak, with services such as ‘premium vehicle personalisation’ and a fully-automated paint facility also on offer.
Perhaps of most interest is Special Operation’s plan to offer ‘heritage products’, including vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts.
The heritage project will be housed in a separate facility from Special Operations HQ, with a new workshop to be built at Browns Lane in Coventry; the ‘spiritual home’ of Jaguar.
Last month, Jaguar announced it was building six ‘brand new’ lightweight E-Type racers, and this project will now become the new heritage workshop’s first duty.
"As a business, we are completely focused on enhancing and personalising the relationship our most discerning and enthusiastic customers have with our brands,” Mr Edwards said.
"By creating a Special Operations division, we can harness the very best talent and expertise Jaguar Land Rover has to deliver exceptional products and services our customers will love for life."
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