Jaguar Land Rover Launches Mobility Services Division In Conjunction With Lyft

British prestige car maker Jaguar Land Rover is the latest to announce its entry into the ‘mobility services’ arena through a newly created division it calls InMotion.

The announcement comes as JLR invests $25 million into ride hailing service, Lyft - a major rival to Uber in the USA.

JLR isn't the first automaker to partner with Lyft however, with General Motors investing over $700 million in Lyft last year.

The head of JLR’s newly-created InMotion division, Sebastien Peck said: "We are excited to collaborate with a leading platform like Lyft not only on developing premium mobility solutions but also devising innovative solutions to the transport problems Jaguar Land Rover's customers face.”

"Personal mobility and smart transportation is evolving and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services."

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