Styled as an intense track-day special, the F-TYPE Project 7 showcases a lary new body-kit for sleek roadster, including a new front splitter, side skirts, rear diffuser and a broad wing across the back.
There's also a new fairing behind the driver, a lowered windshield, big 20-inch forged-alloy wheels with carbon-fibre inserts, and a number of custom tweaks elsewhere.
Named for Jaguar's seven Le Mans wins between 1951 and 1990 - a run the company proudly declares a record for any British carmaker - the Project 7 is painted in a shade of blue "reminiscent" of the victorious D-Types of 1956/57.
The Project 7 also comes with a power boost, with Jaguar's 5.0 litre supercharged V8 enhanced to produce 405kW and 680Nm - an increase 40kW and 55Nm.
Power is delivered still to the rear wheels through Jaguar's eight-speed Quickshift auto, and the whole thing rides on a 10mm lower suspension setup with a new spring and damper tune. Jaguar has also added a free-flow exhaust kit with a ceramic finish.
In the cabin, there's a single composite bucket seat 30mm lower than usual, along with a four-point racing harness. Beside the driver is a custom helmet holder and Project 7 helmet, with its own harness.
"When you look at this car, it has got an enormous amount of appeal. It's just full of desire - you can see that its sole purpose is to be enjoyed. Project 7 is a very special car - not just because it's a one-off, but because of its purity of purpose. It's pure Jaguar." Ian Callum, Director of Design, Jaguar
We're not expecting the Project 7 to make it to production - but don't be surprised if elements of its styling and aero kit - along with the power boost - feature on a future RS model.