Jaguar: Don?t Call It An SUV Photo:
2013_jaguar_c_x17_concept_silver_08 Photo: tmr
2013_jaguar_c_x17_suv_concept_08g Photo: tmr
2013_jaguar_c_x17_suv_concept_01 Photo: tmr
2013_jaguar_c_x17_concept_silver_03 Photo: tmr
2013_jaguar_c_x17_suv_concept_14 Photo: tmr
2013_jaguar_c_x17_suv_concept_05 Photo: tmr
2013_jaguar_c_x17_suv_concept_08d Photo: tmr
2016_jaguar_q_type_suv_spy_photos_03 Photo: tmr
2013_jaguar_c_x17_concept_silver_16 Photo: tmr
2013_jaguar_c_x17_concept_silver_13 Photo: tmr
2013_jaguar_c_x17_suv_concept_09 Photo: tmr
2013_jaguar_c_x17_concept_silver_04 Photo: tmr
2013_jaguar_c_x17_suv_concept_15 Photo: tmr
2013_jaguar_c_x17_suv_concept_07 Photo: tmr
2013_jaguar_c_x17_suv_concept_08f Photo: tmr
2016_jaguar_q_type_suv_spy_photos_01 Photo: tmr
2013_jaguar_c_x17_concept_silver_09 Photo: tmr
2013_jaguar_c_x17_concept_silver_14 Photo: tmr
2013_jaguar_c_x17_suv_concept_08c Photo: tmr
2013_jaguar_c_x17_concept_silver_02 Photo: tmr
2013_jaguar_c_x17_suv_concept_13 Photo: tmr
2013_jaguar_c_x17_suv_concept_04 Photo: tmr
2013_jaguar_c_x17_suv_concept_04a Photo: tmr
2016_jaguar_q_type_suv_spy_photos_04 Photo: tmr
2013_jaguar_c_x17_concept_silver_11 Photo: tmr
2013_jaguar_c_x17_suv_concept_08b Photo: tmr
2013_jaguar_c_x17_concept_silver_06 Photo: tmr
2013_jaguar_c_x17_concept_silver_05 Photo: tmr
2013_jaguar_c_x17_suv_concept_12 Photo: tmr
2013_jaguar_c_x17_suv_concept_08 Photo: tmr
2013_jaguar_c_x17_suv_concept_03 Photo: tmr
2013 Jaguar C-X17 SUV - Silver Concept Photo:
2013_jaguar_c_x17_suv_concept_08a Photo: tmr
2013_jaguar_c_x17_concept_silver_12 Photo: tmr
2013_jaguar_c_x17_concept_silver_07 Photo: tmr
2013_jaguar_c_x17_suv_concept_11 Photo: tmr
2013_jaguar_c_x17_suv_concept_02 Photo: tmr
2013_jaguar_c_x17_suv_concept_06 Photo: tmr
2013_jaguar_c_x17_concept_silver_01 Photo: tmr
2013_jaguar_c_x17_suv_concept_08e Photo: tmr
2016_jaguar_q_type_suv_spy_photos_02 Photo: tmr
2013_jaguar_c_x17_concept_silver_10 Photo: tmr
Mike Stevens | Dec, 08 2014 | 5 Comments

Jaguar’s upcoming SUV, previewed last year with the fast-looking C-X17 concept, should not be defined as an SUV.

That’s according to an interview with Jaguar Land Rover boss Ralf Speth, who told the UK’s Autocar that “a Jaguar SUV is not possible”.

That doesn’t mean the brand has cancelled its SUV project, of course, but that SUVs “and 4x4s” are the domain of Land Rover.

“The Jaguar concept is far more road-orientated. It will need a different kind of name,” Speth told Autocar.

Leaving aside the ‘Sport’ component of the ‘SUV’ initialism, it seems JLR would like to steer buyers away from seeing the production C-X17 as a ‘Utility Vehicle’.

Perhaps it will take a leaf then from BMW’s book, which defines its high-riding models not as SUVs, but as SAVs - Sports Activity Vehicles.

For now, Jaguar is understood to be referring to its tallest offering as a “sports crossover”.

Like the growing number of sports-styled SUVs with aggressive faces and tapered rooflines, from the affordable Mazda CX-5 to Porsche’s premium new Macan, Jaguar’s SUV SAV sports crossover will combine sleek looks with a higher driving position.

And while it can be said that a large rear storage space makes any wagon something of a ‘utility vehicle’, most brands would prefer to focus their marketing spend on selling desireability.

“Of course, it will not be anything like a sports car,” Speth said, “but it will have a very specific character that sets it apart.”

The C-X17, which is expected to debut as either the ‘XQ’ or the ‘Q-Type’, should make its production debut in the coming year. Stay tuned to TMR for more.

MORE: Jaguar XQ/Q-TYPE SUV Spied Testing
MORE: Jaguar C-X17 SUV Concept Revealed

TMR Comments

Finance Calculator

Repayment is : $

Latest Comments
The size of your tyre is located on the sidewall of your tyre.
It will be similar to the sample below.