Jaguar looks to have moved quickly to dismiss rumours that its next flagship XJ model will feature two body styles.
New reports follow talk last week that Jaguar would offer the Chinese market an XJ with more traditional styling, catering to more conservative tastes.
But according Britain's Autocar magazine, Jaguar design boss Ian Callum has confirmed that a single body style will likely serve all markets.
"We're still in discussion on what we'll do with the next XJ, but the plan as it stands is one body style in two wheelbases," Callum told the magazine.
"I can't see us doing two body styles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two body styles would undermine that."
It remains to be seen which direction the next XJ will take, and for now, Callum isn't saying. The carmaker may choose to evolve the fast and modern look of the current model, or develop a more stately style.
The current XJ has proven popular in China however, suggesting Jaguar may not risk rocking the boat with the next model.