Jag Design Boss Ian Callum Reveals Customised Mark 2: Video

Jaguar design boss Ian Callum, responsible for the brand’s styling revolution that began in the mid 2000s, has revealed his own take on a much older Jag.

Famous for asserting that Jaguars “should be perceived as cool cars”, Callum partnered with the UK’s Classic Motor Cars to restore and re-style a unique example of the iconic Mark 2 saloon.

The result of 18 months in design and development, Callum’s bespoke Mark 2 blends retro-inspired modern tweaks with the classic lines of the original car.

As his own personal project, Callum’s Mark 2 is has been developed to his own tastes, driven by a desire to maintain the historic image of the original look with his own unique flavour.

Callum makes no secret of his belief that his redesign is an improvement on the original.

“This is a very personal statement. A long-held notion that, although the Mark 2 has always been a beautiful car, it could be even more exciting in shape and performance,” Callum said.

“Whilst maintaining the purity of the car’s form, I wanted to add a number of modern twists to the design. Simplification and clarity was my objective.”