Though the Lamborghini Urus would easily find favour with rappers, Saudi Princes and Russian trophy wives, Lambo's high-performance luxury SUV appears to already have more than a few fans in the Italian government.
A production future for the Urus - which has already been previewed in concept form - has yet to be locked in, but the Italian Federal Government is willing to throw down money to help Lamborghini send the Urus down the assembly line.
Why? Because the projected demand for the Urus would require a significant expansion of Lamborghini's production facilities, thus creating around 300 more jobs in recession-struck Italy.
It's big money on the table, too. Prime Minister Matteo Renzi’s government is willing to give Lamborghini an assistance package of tax breaks and benefits worth 100 milion euros (AU$142m), or roughly 333k euro per worker.
Is it worth it? With an official unemployment rate above 12.5 percent, jobs are hard to come by in Italy right now. The extra employment generated by Urus production would give at least 300 Italians and their families some much-needed job security.
For Lamborghini parent company Volkswagen the savings are a powerful incentive for it to greenlight the Urus project, which has had an on-again, off-again history thanks to a murky global economic outlook since first debuting as a concept in 2012.
The production location for the Urus has also yet to be finalised, with previous reports stating that it could roll out of the same Slovakian plant that builds the Porsche Cayenne, Audi Q7 and VW Touareg, future variants of which will use a common architecture to the Urus.
Should it finally make its way into production, the Urus will, surprisingly, be Lamborghini's second high-performance off-roader.
Powered by a Countach V12 and initially pitched as a multi-purpose military vehicle like the Hummer, the LM002 "Rambo Lambo" debuted in the mid-eighties and was arguably the first super-SUV to enter production. Uday Hussein was one of the more notable LM002 owners.
The Urus will be more far more car-like than the LM002 was, but with an expected output in excess of 440kW it will still be one muscle-bound Lambo. Assuming it ever finds its way to the end of a production line, that is.