Isuzu Ute Australia has boosted the reach of child safety campaigners Bruce and Denise Morcombe with its new MU-X four-wheel-drive.
Posted to Facebook this week, the above photo has seen more than a quarter million views and has been shared nearly 600 times.
“We all know it has been a pretty heavy start to the year for everyone involved with the Foundation and this was our little way of helping with the determined work Bruce, Denise and their team do,” Isuzue Ute Australia marketing boss Dave Harding said.
The Daniel Morcombe Foundation has worked for nine years to spread awareness and to educate on the importance of child safety.
“Isuzu UTE have been supporters of the Foundation for a few years now and we’re very appreciative of this assistance,” Bruce Morcombe said.
“When you consider how many k’s we do each year … it takes a lot of stress out of our day-to-day running of our programme knowing we have a reliable and economical vehicle on hand to get us to the hundreds of school visits we do each year,” Bruce added.
The Foundation also works with the Queensland Department of Education, Training and Employment - a partnership that saw the development of the Daniel Morcombe Child Safety Curriculum for schools.
The program teaches children about personal safety and awareness, including cybersecurity and phone safety.
The Foundation is working with other states to have the curriculum adopted in more regions.
Daniel was abducted while waiting at a bus stop on Queensland’s Sunshine Coast in 2003.
Evidence of Daniel’s murder was found in 2011, and his killer Brett Peter Cowan was convicted and sentenced to life in prison last month.
The Daniel Morcombe Foundation is Daniel's legacy.