Infiniti has at last released the first official look at its coming QX30, destined to make its production debut later this year.
It remains to be seen what we can expect from that hatch, however, with the earlier Q30 concept already debuting an SUV-like design and ride height.
Revealed in 2013, the Q30 is described as a quite literal ‘crossover’ between a hatch and a compact SUV - a design “that will resonate with customers”.
This new teaser of the coming QX30 concept reveals that its styling will be largely identical to the Q30 concept, at least and the rear, and opens the door to some obvious questions.
Will Infiniti change the Q30 concept’s name to QX30, and introduce a more conventional small hatch under the Q30 name later?
Will the Q30 remain a high-set but sleek front-wheel-drive crossover, leaving the QX30 to ride on a more capable all-wheel-drive setup while wearing a more ruggedly styled body-kit?
Either path appears convincing, given the huge popularity of small hatches and compact SUVs. Two new small SUVs, one more rugged and capable than the other, could have a considerable impact on Infiniti’s sales.
If nothing else, it is clear that while a high-riding Q30 won’t be in quite the same ballgame as the new Mercedes-Benz A-Class, Infiniti has clearly set its sights on the tackling A’s compact SUV sibling, the GLA.
Both new Infiniti models are also expected to be built on Mercedes-Benz’s MFA platform, making the models not only rivals to the A-Class and GLA, but family.
Both models will be built at Nissan’s Sunderland plant in England, where production capacity has been increased by around 60,000 units to accommodate the small Infiniti pair.
Watch for the QX30 concept to make its debut at next month’s Geneva Motor Show.