Infiniti’s powered-up Q50 Eau Rouge will remain as a stand-alone concept for the foreseeable future, as the Japanese carmaker has reportedly shelved the project.
The Eau Rouge not only has one of the best names in the world for a special edition sedan but also the might of Nissan’s GT-R V6 powerplant to make it a genuine alternative to the Germany’s big three.
While fans had expressed much enthusiasm at the idea of an Infiniti-badged BMW M3, Audi RS 4 or Mercedes-AMG C 63 rival, it appears the carmaker doesn’t share that enthusiasm and is concerned over the cost of putting the Eau Rouge into production.
Potential buyers may have already placed deposits but Infiniti doesn’t believe it can sell enough Eau Rouges to justify the project.
“It was originally presented as a prototype but after we evaluated sales numbers, we realised it was not realistic to produce it,” Infiniti vice-president Francois Goupil de Bouille said, speaking with the UK’s CAR Magazine.
“It was just too costly. That was it. It is always a matter of balance of cost versus benefit, and we decided to reign in our costs.”
de Bouille said Infiniti will consider other performance models in place of a production Q50 Eau Rouge, but such models would be unlikely to match the 417kW/600Nm output from the GT-R’s 3.8 litre twin-turbo V6.
No plans were locked in, but de Bouille added that the carmaker may step away from ‘the norm’ with a future performance model. A powered-up diesel performer or an ultra-lightweight model are two possibilities.
Former Infiniti President (and current head of Cadillac) Johan de Nysschen predicted at the end of last year that the Eau Rouge project would die upon his departure.
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