Infiniti Considering Hypo-Hybrid Halo Models With F1 Influence – Report

Infiniti will look to hybrid technology to power its more performance-oriented models in the future, according to reports out of Europe.

The carmaker’s European boss François Goupil de Bouille said hybrid powerplants were the right direction for Infiniti to tackle the sales-might of Germany’s ‘big three’.

However, Goupil de Bouille also has his eye on the performance equivalent for each, in the form of Audi RS, Mercedes-AMG and BMW’s M division.

To that end, Goupil de Bouille said that powered-up hybrid systems could power a range of halo performance models for Infiniti, with the Europe-arm boss admitting that these models will become necessary for the company to grow.

“Having halo cars is important, but historically brands develop their base and then add in these higher-end models,” Goupil de Bouille said, speaking with the UK’s Autocar. 

“One day the question will come for Infiniti, but at the moment our focus is on building the core.”

Hybrids