Hyundai has revealed its vision of future luxury, unveiling its Vision G coupe concept at the Los Angeles County Museum of Art.
This pre-empts the car’s public unveiling this weekend at the Pebble Beach Concours d’Elegance.
Design inspiration for the new coupe is (er... straight face here) based on the concept of ‘chivalry’, and the notion that one doesn’t need to shout to be noticed.
Extending the idea one step further, the Vision G features a driver’s door that automatically opens itself as the driver approaches (no shouting - "open damn you" - required).
Hyundai describes the concept as representing its family of future premium products, hinting that a possible future coupe, or even a new long wheelbase Equus sedan may draw inspiration for the Vision G’s design.
Wearing Genesis badges front and rear, the new concept evolves the look of Hyundai’s current Genesis four-door with flowing body sculpting, a slimmer glasshouse, and more compact head and taillights.
Unlike the current, sports focussed, Genesis coupe the Vision G wears a taller rear roof line, with a more upright C-pillar. Rear passengers in the four-place coupe are set to benefit as a result.
The cabin also features a redesigned interior, with an emphasis on subtle luxury. Cream-coloured leather and natural wood dominates, with satin metal highlights used throughout.
The head of Hyundai’s US design centre, Christopher Chapman, who led the Vision G’s design team describes the car as being designed for the owner, rather than ‘spectators’ who view the car.
“After all – and if all is right in the world – the only time an owner sees the exterior of the car is when it’s standing still.” Chapman said, in a statement.
Powering the concept is Hyundai’s 5.0 litre Tau V8, producing 313kW and 519Nm. Although available in the Genesis sedan overseas, the V8 is not available for right hand drive.
While the current Genesis coupe is positioned as a sporting rival for the likes of the Ford Mustang and Chevrolet Camaro, the Vision G seeks to move Hyundai’s two-door offering firmly into luxury territory.
In 2013 Hyundai showed its HND-9 concept. At the time that much sleeker coupe was believed to forecast a new Genesis coupe.
Since its unveiling development of the HND-9 seems to have slowed.
The Vision G concept could instead signal a change of philosophy for Hyundai, opting to position the next Genesis coupe as more of a rival to touring coupes from Mercedes-Benz and BMW, rather than the more mainstream American muscle coupes.