Hyundai’s Santa Cruz Pickup On Track For Production, US Boss Says

Hyundai’s small lifestyle-focused Santa Cruz concept is nearing a green light for production, according to reports out of the US.

Unveiled at the Detroit Auto Show in January, the Santa Cruz is pitched as the ideal ride for the “urban adventurer”, combining the dimensions of a small SUV with the utility of an open tub out the back.

And, if recent comments from Hyundai North America boss Dave Zuchowski are anything to go by, the Santa Cruz will soon enter as a first step into the hugely popular pickup market.

Speaking with US website The Detroit Bureau, Zuchowski said there is significant interest in the Californian-designed Santa Cruz at Hyundai’s Korean HQ.

“There is a very high probability we get the approval of the truck soon,” Zuchowski said.