Hyundai’s Genesis Brand Flagship Revealed With First G90 Teaser

The world’s newest automotive brand, Genesis, has released the first teaser of its forthcoming debut model, the G90.

In actual fact, what you’re seeing here is the successor to the Hyundai Equus, a car previously offered in South Korea, the United States, China, and parts of Europe.

As part of Hyundai’s plan to spin Genesis off into its own luxury brand, in a similar way to how Lexus operates independently from Toyota, the G90 will become the brand’s flagship model to take on the likes of BMW’s 7 Series.

This first sketch shows the G90 will wear imposing proportions, and continue some of the design themes seen on Hyundai’s Vision G coupe concept, and the current Hyundai Genesis, which will become the G80 as part of the Genesis brand.