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Hyundai’s Genesis Brand Flagship Revealed With First G90 Teaser Photo:
2016_genesis_g90_teaser_02 Photo: tmr
2016_genesis_g90_teaser_01 Photo: tmr

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Kez Casey | Nov, 11 2015 | 1 Comment

The world’s newest automotive brand, Genesis, has released the first teaser of its forthcoming debut model, the G90.

In actual fact, what you’re seeing here is the successor to the Hyundai Equus, a car previously offered in South Korea, the United States, China, and parts of Europe.

As part of Hyundai’s plan to spin Genesis off into its own luxury brand, in a similar way to how Lexus operates independently from Toyota, the G90 will become the brand’s flagship model to take on the likes of BMW’s 7 Series.

This first sketch shows the G90 will wear imposing proportions, and continue some of the design themes seen on Hyundai’s Vision G coupe concept, and the current Hyundai Genesis, which will become the G80 as part of the Genesis brand.

Hyundai describes the G90 as “a blueprint for change and innovation that will distinguish the Genesis brand”, with human-centered technology and world-best safety features. The full list of those features is yet to be divulged.

Set to debut in South Korea in December, where it will wear EQ900 badges, the G90 is expected to be powered by a revised version of the 5.0 litre ‘Tau’ V8 engine from the Equus, which currently produces 320kW in its highest specification.

“Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers.” said Hyundai vice chairman and head of R&D, Woong-Chul Yang

“The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”

UPDATE: Hyundai Australia's general manager of public relations, Bill Thomas, was able to shed a little more light on the G90's future for Australia, and although it is a long way from being confirmed for our market, there's a chance we could see it here.

"We consider all models launched overseas and this one is no different." Mr Thomas said.

"This will be a fantastic flagship for Genesis - but where it is sold globally is a matter for our parent company to decide."

"At the moment we have no information about whether or not this car will be engineered for right-hand-drive - given the relatively small opportunity for a RHD G90 globally, Australia may not be part of the strategy, but we'll have to wait and see."

As for the establishment of Genesis as a brand, a firm roll-out date is yet to be set, with the current Hyundai Genesis continuing on as-is through Hyundai dealers for the time being.

Mr Thomas indicated that "It's too early to say" how the Genesis retail strategy will fit alongside Hyundai's existing retail structure, but that market research to be conducted by Hyundai will be a deciding factor.

As for future additions to the Genesis range in Australia, each of the forthcoming models set to join the Genesis range - expected to be a pair of SUVs, a mid-size sedan, and a coupe - will be assesed for suitability in the Australian market.

At this stage it is unknown if all will be produced in right hand drive, but short of that there's little else standing in the way of bringing those models in, should Hyundai deem them a 'right fit' for the marketplace.

MORE: Hyundai To Create Stand-Alone Genesis Luxury Brand - Six Model Range Planned

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