Hyundai To Grow N Performance Division Via Enhancement Packs
In the lead-up to the launch of Hyundai’s first dedicated performance model, the i30 N, the head of the N program, Albert Biermann, revealed the company’s plan to expand the N sub brand via a range of packs and lower powered models. Bi
In the lead-up to the launch of Hyundai’s first dedicated performance model, the i30 N, the head of the N program, Albert Biermann, revealed the company’s plan to expand the N sub brand via a range of packs and lower powered models.
Biermann announced the plan at an event held at Hyundai’s Namyang proving ground south of Seoul: "There's more to come from N … we will also widen the scope of N products," he said.
Biermann explained that future projects from the performance arm would boast ‘N thinking’ with enhancements made to styling, handling, and performance of Hyundai’s mainstream models like the i30 SR giving and advantage over the standard models, but without going so far as the fully-fledged i30 N.
"It's substantial, it's a different driving experience, but not to the extent of the N models. Trying to use that brand power of the sporty sub-label and sell sports packages or sport lines or something. Why would we not do it?"
Hyundai’s plan echoes the stepped model ranges of European prestige brands like BMW and Mercedes-Benz which offer models enhanced by their respective performance divisions to create a midway point between the mainstream models and the more extreme M and AMG models.
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