Slower than expected sales growth for the US-market Hyundai Sonata is being cited as the reason why the company may be considering a radical cosmetic update for its midsize sedan, despite having only launched in the US midway through last year.
The report, published in Wards Auto, quotes Hyundai USA chief Dave Zuchowski as saying that the new Sonata's design doesn't stand out as much as that of its predecessor, and that the shape is too conservative.
As such, Zuchowski indicated that work was already underway on a facelift for the Sonata, which will arrive during the car's scheduled mid-life update sometime in 2017.
However, despite the 'boring design', the new Sonata has not sold all that badly in the USA.
Sales grew by 13,000 units over the previous year, and over 216,000 Sonatas left Hyundai's US showrooms in 2014. But, apparently, Hyundai was expecting better.
The new Sonata makes its Australian debut next month, and will be powered by a turbocharged petrol powerplant for the first time.
It's also the latest interpretation of the brand's "Fluidic Sculpture 2.0" design language (the Genesis being the first), and is certainly a less adventurous design than the long-discontinued i45 that it effectively replaces
But whether that's a good or bad thing is entirely subjective.
Have your say on the new Sonata's looks in the comments section below, and let us know if you agree - or disagree - with Hyundai USA's claim that the Sonata is a bit too plain-Jane for its own good.
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