Built from the ground-up to comply with tarmac rally regulations, the Veloster Race Concept is also a preview of what may eventually become a factory-backed Hyundai rally car.
The Veloster Race Concept could also be made to comply with regulations for the Australian Production GT championship, Australian Rally Championship and the Asia Pacific Rally.
Modifications are extensive. Although the Race Concept is still powered by a 1.6 litre turbo inline four, virtually everything else bar the bare bodyshell has been swapped out.
There's a new twin-scroll turbo, a full stainless-steel exhaust system, an FIA/CAMS-compliant roll cage, fixed-back Recaro carbon fibre racing seats, kevlar fuel hoses, a Sparco steering wheel, a carbon fibre interior and carbon fibre wing mirrors.
Power is still taken to the front wheels via a six-speed manual transmission, but DMS 4-way adjustable coilovers replace the standard non-adjustable suspension, and Team Dynamics 18x8-inch alloys are shod with grippy Pirelli P-Zero Trofeo tyres.
Braking hardware is supplied by Alcon, and comprises huge 355mm rotors up front and 300mm rotors at the rear.
Debuting alongside the Veloster Race Concept was the Veloster Street Concept, which takes Hyundai's punchy sports hatch in the complete opposite direction.
Instead of race-ready mods, the Veloster Street Concept is all about style. It gets flourescent orange highlights on its front spoiler, side skirts and rear diffuser, which are also illuminated.
A polished intercooler is visible through the front grille, and there's also a three-inch turbo-back stainless steel exhaust. Other engine mods include a stainless steel intake system and a dual-port blow off valve.
Inside is an extreme sound system, with custom speaker enclosures housing a massive 8650 watt audio system.
Beta-Max coilovers put the Street Concept lower to the ground, but other handling modifications are limited to urethane suspension bushings and cross-drilled rotors.