Hyundai Santa Cruz Pickup Concept Revealed In Detroit

Hyundai has used this week’s Detroit Auto Show to unveil the Santa Cruz concept, its vision of the off-roading pickup that ‘Millennials’ have been waiting for.

Speaking in Detroit, Hyundai America’s Mark Dipko said that young buyers, particularly the ‘Urban Adventurer’ set, are looking for capable and stylish options in the pickup market - and they're coming up short.

“This new crossover allows them all the expandable utility they need throughout their active week, from work-life professionalism, to social interests, to a whole variety of outdoor pursuits, without the typical compromises they have come to expect from the industry’s current product offerings,” he said.