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Hyundai Planning ‘Edgy’ SUV To Rival Nissan Juke: Report

Hyundai is reportedly looking to introduce an SUV with polarising, ‘edgy’ styling, possibly as a new direction for a future ix25. Speaking with Edmunds, Hyundai US CEO Dave Zuchowski reportedly confirmed the Korean carmaker is looking at a


Hyundai is reportedly looking to introduce an SUV with polarising, ‘edgy’ styling, possibly as a new direction for a future ix25.

Speaking with Edmunds, Hyundai US CEO Dave Zuchowski reportedly confirmed the Korean carmaker is looking at a more radically-styled small SUV to appeal to ‘Gen Y’ and first-time buyers.

Mr Zuchowski pointed to the ‘love-it-or-hate-it’ styling of the Nissan Juke, saying the Nissan was ‘edgy’ and ‘dynamic’.

The US CEO said the new model could not look like a “mini Tucson” (ix35 in Australia), as the target market would not accept such styling.

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