Hyundai is reportedly looking to introduce an SUV with polarising, ‘edgy’ styling, possibly as a new direction for a future ix25.
Speaking with Edmunds, Hyundai US CEO Dave Zuchowski reportedly confirmed the Korean carmaker is looking at a more radically-styled small SUV to appeal to ‘Gen Y’ and first-time buyers.
Mr Zuchowski pointed to the ‘love-it-or-hate-it’ styling of the Nissan Juke, saying the Nissan was ‘edgy’ and ‘dynamic’.
The US CEO said the new model could not look like a “mini Tucson” (ix35 in Australia), as the target market would not accept such styling.
That suggests a potential future replacement for the ix25; Hyundai’s upcoming compact SUV offering for the Chinese market only with an Australian debut having been ruled out at this stage.
An ix25 with ‘edgy’ styling could expand into other markets beyond China, or Hyundai may consider selling two compact SUVs side-by-side with each model aimed at different buyers.
Neither the new ix25 or the 2015 ix35 appear to fit the brief for Mr Zuchowski’s preferred design at this stage, but the Intrado SUV concept from this year’s Geneva Motor Show could be closer to the mark.
The Intrado (pictured above and top of page) features a twin headlight design with a nod of sorts to the out-there styling approach taken by the Juke. Perhaps less-polarising than the Juke (this car looks both tasty and revolutionary), the Hyundai's lines would surely win favour with younger buyers.
Besides taking on the Juke, a future compact SUV from Hyundai would tackle the likes of Holden’s Trax, the Ford EcoSport and Skoda’s Yeti in the Australian market, although the ix35 currently competes in (and leads) the same class.
If a future Nissan Juke rival from Hyundai does eventuate, it’s not expected to arrive in any market until 2017 at the earliest.
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