While Kia is forging ahead with plans to bring a RWD sports coupe to market, its corporate cousin Hyundai isn't so keen to stay in the sports car segment once the current-generation Genesis Coupe bows out.
Speaking to UK mag Autocar, Hyundai UK boss Tony Whitehorn says there is presently no business case for a future Hyundai sports car.
That contradicts statements by former Hyundai Europe chief Allan Rushforth, who has previously said that the company was considering a top-tier sports model based on the attractive PassoCorto concept of 2014.
Designed by the IED design school in Turin, the PassoCorto featured a twin-turbo 195kW 1.6 litre engine mounted in the middle of a bespoke chassis. Size-wise, it would be similar to an Alfa Romeo 4C.
Bur those plans would seem to have been laid to rest.
"The sports car market is shrinking dramatically," Whitehorn said.
"Even firms with heritage and a great product are struggling. Aside from the Audi TTand Mazda MX-5, it is a tough place to be.”
Coupled with Whitehorn's earlier comments on the unviability of a Genesis Coupe replacement, the future is looking grim for RWD Hyundais.
Instead, the Korean automaker looks set to concentrate its efforts on releasing performance-tuned versions of its existing models, the first of which is expected to be the 220kW AWD "i30 N" that's set to make its global debut at the Frankfurt Motor Show next month.
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