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Hyundai ix25 Ruled Out For Australia Photo:
hyundai_ix25_beijing_auto_show_02 Photo: tmr
hyundai_ix25_beijing_auto_show_03 Photo: tmr
hyundai_ix25_beijing_auto_show_04 Photo: tmr
hyundai_ix25_beijing_auto_show_01 Photo: tmr
 
 
Tony O'Kane | Jul, 01 2014 | 13 Comments

Australia's compact SUV market is rapidly growing, with the recent introduction of the Ford EcoSport, Nissan Juke and Holden Trax.

Soon, we'll see those models joined by the Honda Vezel, Renault Captur and Jeep Renegade - but the new Hyundai ix25 won't be joining them anytime soon.

Speaking to TMR in Korea, Hyundai Motor Co Australia's Chief Operating Officer John Elsworth confirmed that the ix25 is not likely to come to local showrooms.

The ix25, which was revealed as a production-ready concept in April at the Beijing Auto Show, will launch in the Chinese market later this year - and likely stay there.

According to Elsworth, the ix25 is not expected to be built in right-hand drive for this model generation, which rules out a local debut for the pint-sized SUV.

Asked whether that would be something that may change further down the model's life cycle, he said it was not likely..

"It’s for China only," Elsworth said.

"In that generation of car, I believe it’s going to stay left-hand drive only."

However Elsworth was quick to point out that the ix25 is a car that remains high on his wishlist. That desire is echoed by HMCA's Director of Marketing, Oliver Mann.

In a statement released during the ix25's public debut, Mann said that the ix25 would allow the company to capitalise on a growing demand for smaller SUVs.

Above: Holden's compact Trax.
Above: Holden's compact Trax.

"The ix25 compact SUV would do battle in one of Australia’s fastest-growing automotive segments,” Mann said.

“We have no doubt that with Hyundai’s commitment to quality and toughness, this good-looking new ix25 would be well suited to the task."

Year-to-date, Holden has sold 2505 Traxs while Nissan has moved 1017 Jukes and Ford just 619 EcoSports.

Those numbers are relatively small compared to slightly larger offerings in the Small SUV category like Hyundai's own ix35 (the current segment leader).

However the total market share of compact SUVs is expected to rise as the downsizing trend continues and more products enter the market.

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